Father’s Day: 3 Tips for Restaurant Success

Another national holiday is right around the corner, and with Father’s Day quickly approaching on June 17th, you’re probably thinking up ways to bring even more business into your restaurant. The holiday is a popular one for dining out; there were 2,069,221 online menu views on Father’s Day alone in 2017. Plus, Father’s Day spending is on the rise, with spending predicted to reach over 15 billion in 2017!

Do you need some fresh ideas for getting your restaurant ready for dining dads and their families? Read on for 3 ideas to incorporate into your Father’s Day event at your restaurant.

Snapshots with Dad

A fun way to promote your business and incorporate your guests is by encouraging them to take a photo while dining at your restaurant & tag your location and social media handles. Let your guests know that if they post a photo while still at your location, they will earn a free dessert or drink for dad. This is a great way to get your name out socially while providing a fun atmosphere while guests are enjoying a meal. You can create a hashtag for the event, using your restaurant’s name, so that you can keep track of all the associated posts. For example, if your restaurant’s name is “City Bistro” your hashtag can be #CBDiningDads or #CityBistroFathersDay, (just be sure to check if the hashtag you choose is already being used online). Unsure of which social platform to focus on? Instagram is a great outlet for running this, as 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. Since it’s the most visual social media outlet, it’s great for sharing photos, utilizing location tagging, and posting hashtags.

Getting your customers involved can give your restaurant a human touch, and it’s also great for spreading the word about your business to their followers. To take it a step further, you can even sift through the hashtagged photos after the event and post some favorites on your own social sites. It’s great to add a personal touch to your social accounts in order to show that you care about your customers and the experience they have at your restaurant.

Inspire the Conversation

Diners don’t just come to your restaurant for the food, they come for the experience. Father’s Day is a holiday with the purpose to honor dads everywhere and enjoy time with family. You want your establishment to be inviting and you should offer an atmosphere that will help the day be memorable. A unique way to incorporate the holiday is with conversation starters. If it’s obvious that a table is celebrating Father’s Day, ask your server to bring conversation cards along with the menus. You can offer questions like “What are your favorite memories with your dad,” “What is dad’s favorite show on TV,” and “What special talents did you get from your dad?”

Having these cards on the table can prompt interesting conversations while families are enjoying the meal. They’ll inspire kids to think outside the box and recognize what makes their dads so special. Plus, they’re a great way to fill time while guests are waiting to place their orders and receive their food.

Menu with Dads in Mind

The day is all about dad, so reflect that in what you offer. Of course, you can serve your regular daily menu, but if you’re looking to switch things up, gear it toward the cuisine that fathers will love.

Create a special burger with all the fixings, offer a hearty steak, and even incorporate some game day favorites like wings and other appetizers. You can create a Father’s Day theme for the day and market it on your website, in email blasts, and social accounts.

If you want to get creative, you can think up catchy names for the menu items & design a special printed menu for the day. “Gone Fishin'” can be the title of your fish dish of the day, you can rename your appetizer sampler the “Dad Deserves It” and call your special filet mignon the “Father’s Day Filet.” Going the extra mile to incorporate this added touch can help make the event fun & may even spark conversation around the dinner table.

Father’s Day is a popular holiday for families, which means it’s a great opportunity for your restaurant to bring in customers & profit! Use these ideas to make your event unique and memorable for fathers and their families this June 17th.


About the Author: Taylor Kelly is SinglePlatform’s Content Marketer.  She loves reorganizing words and cabinets, drinking iced coffee whether it’s summer or winter, and checking out the best happy hour spots New York City has to offer. Her goal at SP is to provide creative & informative content about anything restaurant & small business related.

 

Make Mother’s Day Memorable: 4 Quick Tips

Mother’s Day is quickly approaching, and it’s a great opportunity for your restaurant to shine! And rightfully so, because Mother’s Day is the most popular day for restaurants. By how much?  Well, we crunched some numbers and Mother’s Day was the most popular holiday for viewing online menus with 2,375,595 views on that day alone! The other two most popular days were the two days before Mother’s Day (the three days totaled over 7.3 million menu views). As a restaurateur, you should have a plan for making the holiday a memorable event for families dining with you. Read on for four tips to creating a special event for moms on May 13th.

Get Social

Let’s face it, practically everyone is on social media! So, having your marketing strategy extend to your social media accounts is a no-brainer. Having a social media plan for Mother’s Day will not only make your followers aware of your event, but also show what makes your restaurant unique.

Have you thought about running a contest online? This is a great way to get followers talking. With a campaign theme like “snapshots with mom,” you can encourage followers to post their favorite photos with their moms and include the unique hashtag that you create. Choose certain posts to repost on your own social platforms and even grant a lucky winner or two a prize (like a free entree on Mother’s Day). Don’t forget to interact with and thank all of the participants for contributing. Take your social efforts a step further by including photos of your staff with their moms to make your social media accounts feel authentic. Creating a community around your business will help not only your social and online presence, but your reputation. Telling the story about your brand, business, and customers will help to facilitate human interactions and build loyalty.

Go the Extra Mile

With so many people browsing online menus ahead of Mother’s Day, it’s clear that they’re looking for something special to impress mom with. You want to be the restaurant that stands out from the crowd! Going that extra mile can help. Go a step further than just a standard brunch menu or prix fixe dinner. Create a unique menu item geared towards moms or invent a special cocktail only available on May 13th. You can even take it a step further by offering a giveaway, like flowers or a box of chocolate for each mom in attendance. Adding a special touch to the event is sure to impress all of your diners.

Encourage Participation

Mother’s Day is great for your restaurant’s business, but the true meaning behind the holiday is to honor moms everywhere for all that they do. Provide sons and daughters with cards upon their arrival that they can give to their moms at the conclusion of the meal. Encourage them to include a special message for mom. You can even create a questionnaire for children to fill out that includes questions like “What places do you most like to visit with your mom” and “What is your favorite memory with mom.” Handing mothers a keepsake that has meaning is sure to make their day even more memorable.

Make Them “Say Cheese”

Consider hiring a photographer or an artist to capture the candid moments of the day and give guests a tangible memory to take home! You want your customers to remember the experience they had at your restaurant and they’ll appreciate that you put in the extra effort to provide them with it. Don’t want to spend money on a photographer? Polaroid photos are a cost-effective and quick option to provide the same experience. Have a crafty staff member? Ask them to create a photo border that customers can pose for the photo with. You can also incorporate photo props to make it fun.

Thinking outside the box this Mother’s Day by providing your guests with extra elements will make their experience at your restaurant even better. Offering your unique touch shows diners that you care about making their celebration the best it can be. We hope these 4 tips inspire you to create a unique event for all moms dining with you on May 13th.

Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

junk-food.png

 

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

 

3. Devotion to Delivery

pizza-delivery.png

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

junk-food.png

 

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

 

3. Devotion to Delivery

pizza-delivery.png

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

junk-food.png

 

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

 

3. Devotion to Delivery

pizza-delivery.png

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

junk-food.png

 

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

 

3. Devotion to Delivery

pizza-delivery.png

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

3. Devotion to Delivery

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

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