Why You Need To Stop Using PDFs On Your Restaurant’s Website. Now
Using a PDF to display your menu on your website can prevent customers from finding your restaurant when they search for a place to eat on discovery sites like Google, Yelp or OpenTable. If you don’t appear in the search results on those sites, you could be losing customers.
To many restaurant owners, it seems easier to make a PDF menu and use it in the business and online, one and done. Unfortunately, important menu information on PDF menus is virtually invisible online to search engines like Google and Yahoo!…and PDFs are difficult to read on mobile devices.
While a PDF menu appears to save you time, you are actually making it harder for customers to find your restaurant in addition to creating a difficult online experience.
Manage your menus online and make it easier for consumers to find your restaurant
For your restaurant to show up when consumers search online for where to get their next meal, Google and other discovery sites have to add your business details, like what is on your menu, to their index. It works just like the index in the back of a textbook, a guide for finding all the information you need quicker and easier.
Google’s index lists all the webpages, but only lists the information on those webpages its processor can read, then ranks their relevance. When hungry consumers search online for food they crave, like “gluten-free tacos,” “best cheeseburger” or “brunch near me,” Google searches its index to find those menu items and brings them to the top of their search results.
Can search engines index PDFs? Kind of.
Properly formatted websites also include structured data markups (known as schema.org vocabulary) that help search engines read key information like business hours, your address, and your specific menu items.
When the discovery sites have the correct information about what is on your menu, then customers searching by menu item can find your restaurant right away. This makes it easy for hungry consumers to decide on a place to eat, get directions and head to your website for more information.
On PDFs all that information gets lost. To search engines, your beautifully designed menu looks like a long string of text, and customers won’t be able to find critical menu information about your business. Unless your restaurant has “gluten-free tacos” in your name, you lose that customer.
Optimize your menu in html to help customers find the food they crave, fast.
Experience matters more than branding
PDF menus are great for visually pleasing layouts and custom logos that define your brand. But your website page gives you more space for the drool-worthy food photos that influence 60% of customers. Website pages with PDF menus load slower with those than text and add friction to the customer journey.
And besides, if customers order delivery through online platforms or make a reservation on OpenTable, they’re not going to see your branding. It’s more important that your menu information is easy to find and consistent everywhere, especially on third-party platforms like Facebook, Yelp, OpenTable, TripAdvisor and Google.
Ditch PDFs and save time on updates.
It might seem faster to just use one version of your menu, but PDF menus can actually cost you hours to maintain. To change prices or replace a menu item, you have to edit the original file and reupload it. But other websites, like Zomato and Foursquare, will already have pulled the old information and published it on their third-party sites. It’s a hassle to fix your menu information everywhere so customers get the accurate menus they need.
This is where SinglePlatform will save you time.
To make updates fast, SinglePlatform offers a flexible one-stop-shop solution to keep all of your menus fresh and relevant. We make sure your online menu is correct everywhere, so it’s easy for customers to find you on the web.
To learn how we can keep your online menu accurate and looking good on every platform, click here to schedule a demo. On the call we’ll show you how SinglePlatform works, answer all your questions, and even start processing your menu.
It’s easier than you think—and seriously, we do all the work.