Mother’s Day is one of the biggest days in the restaurant year. According to OpenTable, the day dedicated to Mom was one of the 3 “hottest days for dining” in 2018 (along with New Year’s Eve and Valentine’s Day.) Mother’s Day spending was predicted to be more than $23 billion.
Mom’s want to be taken out to eat on Mother’s Day. In fact, 46% of them want to be taken out to dinner (which has a higher check average) over lunch or brunch. Mother’s Day means serious revenue for restaurants.
If your restaurant is planning to offer something unique for Mother’s Day, like a prix fixe menu or one-day special, planning starts months in advance. If you want to attract customers searching online for where to take Mom for that special meal, they need to see your menu.
93% of people want to see a menu online before dining out. That means if your Mother’s Day specials are not available or outdated, customer’s could be choosing to dine with your competitors instead.
This explores dining trends that can help you plan a successful Mother’s Day promotion for your restaurant.
Want to get your Mother’s Day menu on sites like Google, OpenTable, Yelp, TripAdvisor and More?