Pet Groomers, Boarders, and Trainers Need to Harness the Power of Cute
We’ve covered the ways Instagram has changed the restaurant business, but food porn isn’t the only thing inspiring searches on the Internet like wild fire. The digital age also presents important marketing opportunities for pet services. From pet groomers to dog trainers and everyone in between, if you work with animals, your social media game should be strong.
It’s no secret that the Internet loves animals, whether they’re cute, ugly, or riding a skateboard. People can’t get enough of all kinds of critters. Working with animals gives you the unique opportunity to create original content to feed the Internet’s never-ending demand for new animal related pictures and videos.
In a 2012 study, the majority of consumers, at 35%, reported that pictures were their favorite posts on social media. The study also showed that 44% of consumers surveyed were more likely to engage with pictures than any other media posted on social networks. These findings show that from a marketing standpoint, a picture really is worth a thousand words. When you work with adorable animals all day long, you should be cashing in on the cuteness, one slightly filtered post at a time.
Once you have accounts on major social media platforms, encourage your clients to post pictures and videos of their pets either with a clever, company-specific hashtag or by tagging your company’s handle. Many people post pictures of their furry friends on social media anyway, so encouraging them to give your pet salon credit for a cute haircut is an easy and simple way for customers to show their appreciation.
You can then re-post the best of these pictures to your company account, adding your own captions about upcoming deals or directing the audience to your website. If you’re savvy with a camera, you can start creating content yourself. Ask your customers if they would be okay with you snapping your own pictures with their little bundles of fur after a haircut or during a shampoo. These quick pictures can be posted alongside testimonials on your website and are more likely to catch the attention of a potential customer than a block of text.
People are now bombarded with images all the time. From Instagram to Pinterest, consumers are no longer satisfied with reading about a service. They want to see the service and the value that your company can provide. If you want your business to be as memorable as your competitors, you need to incorporate visuals into your marketing plan. Trust us—you’ll be glad you did!