The End of UberEats Instant Delivery in NYC


With technology continuously advancing, consumers are constantly searching for newer and quicker ways to receive their deliveries as we described in our previous post. With this demand from consumers, there has been an influx of new online ordering and food delivery services estimated to have over one billion dollars in investments since 2014. Companies like Seamless, Grubhub, Postmates, Door-dash, and Caviar are emerging in the food delivery market, and restaurant owners are feeling a greater pressure to partner with them One of the newest online ordering companies now available is called UberEats.

As you may know, UberEats is a mobile app that debuted in March with a promise that ordering and “receiving great food from restaurants would be as easy as requesting a ride.” The app had two different services, one where people could browse the menu of dozens of different restaurants, order their selected meal and Uber would deliver the food. The second option was an upgraded “instant delivery” menu option with a pre-fix rotating lunch menu that could be delivered in as little as ten minutes. The instant delivery option was the focus for UberEats in order to differentiate its company amongst their vast and already existing NYC competition. Despite the emphasis on instant delivery, just one month into launching the app UberEats announced on April 18 that the instant delivery option will no longer be an available in the NYC marketplace.

Right now, it is unclear the exact reason why UberEats has discontinued the instant delivery option, and only time will tell if this will have a greater impact on the delivery industry. While partnering with one of these companies could potentially increase sales for your restaurant, it is yet to be seen if these companies have staying power or if the growth in this industry is sustainable.

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