Why Small Businesses Must Have Integrated Content
For small business owners with an infinite amount of tasks to complete and as many people to please, it is normal to feel like there aren’t enough hours in the day to keep up with it all. Ensuring that your content is up-to-date and integrated across the web will benefit your business, (and your wallet), exponentially in both the short and long-term. Here are a few reasons why:
1.) Three words: Search Engine Optimization
It’s not as complicated as it sounds. Basically, every search engine has a special algorithm that indexes information in order to deliver the best search results for the search query. Why does this matter for your business? It’s simple. When search engines index information, they take into account how current that information is. Therefore, the more frequently you update your content online, the higher that it will appear in the search results. Furthermore, when a consumer does an online search for a product or service that is similar to yours, they are more likely to discover your business.
2.) Consumers are making informed purchases
Before people are committing to a purchase, they are first spending time online researching the product or service that will be best suited for their needs. To be exact, 93% of consumers research a business online before buying their product or service. If your content is outdated and irrelevant to their current needs, they’re going to go elsewhere, and take their business with them. Dedicating a few hours a week to updating information or posting about the business across the web makes a huge difference in the impression that your business gives consumers online.
3.) Consumers are bombarded with information
When making a purchase decision, consumers are using an average of 10.4 online information sources to help them choose the best product or service for them. If they are comparing businesses that provide the same product or service as you, and your business has the most updated content online, the decision for them will be easy – they will likely choose to buy from you. However, if the information about your business on the web isn’t current, or up-to-par with your competitors, it’s more likely that your business will lose that sale.
4.) Consumers are mobile
The world is going mobile, and your business needs to be too. People are attached to their smartphones and digital devices, relying on this technology to make decisions for them, answer their every question, and keep them connected with the world around them. Making your business’ site mobile-friendly is imperative – 64% of Americans own smartphones, and 63% use their phones to go online. Of the 63% of smartphone users searching online, almost half of them are using the web to get recommendations for the businesses, products, and services around them. By being mobile-friendly, you enable your business to be accessible by those looking to purchase, and purchase now.
By making frequent updates to your content, you increase your discoverability by potential customers, ultimately resulting in more sales for your business, and satisfaction for your customers. To learn more about SinglePlatform and how we can help with content integration for your business, contact us here.