5 Things Consumers Want From Your Business in 2015


Looking for ways to increase sales and customer satisfaction? A recent report by Yodle has revealed the changes consumers want to see from small businesses in the next 12 months:  

1.) An improved website

Your customers want information about your business at the click of a button, and it’s your job to give it to them. Two-thirds of consumers say that whether a website is created, updated, or optimized for mobile, your business needs to improve its presence on the web.

2.) Competitive pricing

When customers feel that they’re getting the best deal by purchasing from your business, they’re not only more likely to become a loyal customer, but are also more likely to spread the word to families and friends. By checking your competitors’ prices regularly to make sure you offer a competitive deal, you give your business the advantage it needs to attract more customers, and more money.

3.) Specials, deals, and offers

Does your business provide loyal customers with discounts, or incentivize new customers to visit your store with daily specials? Creating seasonal sales or offering happy hour deals is another way to drive revenue, as over half of consumers surveyed are interested in seeing local businesses add specials, deals, and offers for the products and services they offer.

4.) Focus on customer service

Although this may be a no-brainer, consumers want your business practice to focus more on their experience. By putting your customers first and showing them the ways that your business does, you have the opportunity to make more money for your business in both the short and long-term, as those customers will be more likely to not only purchase from your business again, but recommend others purchase as well.

5.) Security of personal information

Consumers need the security of knowing that when they shop with you, the information they provide isn’t going to be compromised in any way. By taking measures to implement and update security features in your business, you give customers peace of mind when purchasing from you.

To find out how SinglePlatform can help you improve your website, update your pricing, and announce the specials and deals your business offers, click here.

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