Don’t Be Scared To Share: The benefits of using social media as a small business owner


According to research done by the Ipsos Open Thinking Exchange, Americans spend an average of 3.2 hours a day on Social Media. Whether it’s Facebook, Twitter, or Instagram, the statistics can’t be ignored. Americans, as a whole, like to spend large amounts of time scrolling through news feeds. Interact with your community through social media: Social outlets don’t appear to be going away any time soon, and they offer small and local businesses an opportunity to interact with customers, get vital feedback, and expand their audience cost-effectively. Unlike larger chains, as a small business owner your store is unique; it’s a little piece of you. Local businesses have the opportunity to cultivate deep relationships with their customers, and with social media that interaction can extend past the time the customer is physically in your business. People have been infatuated by the personal attention and customer relationships they’re able to create with small businesses for years. Social media provides businesses with a new opportunity for the owner-customer relationship to grow even deeper.

How to use social media to your benefit: Social media offers a myriad of opportunities for small businessesFrom general branding purposes to sharing coupons and offers that encourage repeat purchases, social media also provides a platform for customers to promote your business to their extended personal networks. Meaning once you’ve cultivated your specific identity, social media gives you the platform to show it off to a broader audience. Running your own business is no easy task. However, clearly you’re passionate enough about your industry to take on the challenge each and every day. Social media is simply another opportunity to let that passion shine.

Here are a few tips to help with your social media goals:

Use pictures to get more views: Hubspot suggests you share photos, because articles with images get 94% more total views than articles with out images. The post could be about a sale, a store renovation, or even just a friendly hello. Either way, when posting, remember posts with images drive more traffic through the door.

Engage quickly with your “friends”, “followers”, etc: When someone reaches out to you on social media, treat it as if someone were walking in your door. Having an active social media account allows your relationship with your customers to blossom and will keep them coming back again and again. Responding quickly to negative comments can save a customer relationship and demonstrate to future customers that you’re listening and care about customer satisfaction. This can be seen in a recent study published by Texas Tech, which shows that brands that engage in social media see a higher rate of customer loyalty than brands that do not.

Schedule Your Posts: As a small business owner, your wear many hats and adding social media to the pile can be daunting. Instead of trying to remember to post everyday, try scheduling your posts for the entire week or setting alerts to remind yourself it’s time to post. You can post about new shipments, holidays, or any exciting events that may be coming up for your business or industry.

SinglePlatform makes it easy to share with your social networks with our announcements tool. Learn more about all our features here!

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