Top Trends for Salons & Spas 2018

Salons and spas are sanctuaries for relaxation, pampering, and becoming a better version of oneself. Your facility is more than just a place to get a massage or try out a new hairstyle – it’s a place where people go to escape from the outside world and treat themselves to a luxury as an escape from their daily routine. Staying on top of trends in your industry is important in order to stay competitive and provide your clientele with the services they want. We highlight four trends that we think will be a major hit in 2018.

1.       Full body treatments

There has always been a focus on the face, with good reason. It’s important to keep pores clean and skin healthy when it comes to your most recognizable feature. But, this year we’ll see a shift in trend to focusing not only on the face, but the entire body. Exfoliation, anti-aging, and general routine care can extend to the rest of the body in order to make sure your largest organ is taken care of. Think things like exfoliating massages, anti-aging treatments, and full body SPF skincare. Educating your clients on the importance of full-body skincare allows you to maximize your profit potential by offering additional services.

2.      Gender neutral products

As a social concept of equality, we’ve come a long way in blurring the lines between genders. This notion has influenced many different realms of life and is beginning to become prominent in the beauty world. Brands recognize that there doesn’t always need to be a differentiator between male and female products, with traditional marketing of these items being centered on whether men or women should use it. Gender neutral brands are emerging and providing skincare, haircare, and other general hygiene products for use by all. Take Panacea for example, a brand new gender neutral company that provides skincare solutions for both men and women. Consider using some of these emerging products in your salon or spa.

3.      Online and mobile capabilities

In today’s world, individuals rarely make phone calls to book appointments. Technology influences every industry, and salons and spas are no exception. People are searching online to find local hair salons, massage parlors, and nail salons. They’re reading customer reviews, looking at pictures of your location and your clientele, and hoping to find pricing before they book appointments. It’s never been more important to have your business’ information and offerings accurately online. Competition is out there and you don’t want to lose new or returning clients to another spa down the street. You also want to be completely transparent about what services you offer before appointments are booked. Do you offer online booking capabilities? Do you monitor your online reviews? Do you have a social presence? As a business owner, these are all things you should be thinking about as you enter a new year.

4.     Stylists on social media

Gone are the days where people discover the new hairstyle they want by flipping through a magazine on your salon’s coffee table. Customers are looking at your Instagram and Facebook pages before they even step in your door. People have the tools they need to be more informed than ever before, and they’re not afraid to use them. I recently moved to Brooklyn and needed to find a new hair stylist. I was in desperate need of a haircut, but didn’t know where to go. I have curly hair, so I wanted someone who specialized in that. I also wanted a salon within walking distance from my apartment. Once I had a few options narrowed down (from searching online, of course) I checked out the social media pages of all the potential salons. The one that stood out to me had tons of posts of curly hair before and after. Each photo was labeled with each stylist’s name, so I was able to easily identify who specialized in curly hair for women. In a matter of minutes, I was able to go online, see all offered services on their website, and book an appointment with the stylist of my choice. This is the kind of seamless experience people are looking for, and if you don’t offer it, they may just end up booking an appointment with the salon next door. Having a strong social media presence that highlights your staff’s talent is crucial for your business and rather easy to achieve.

Being a salon or spa owner is a unique opportunity to give your client’s a memorable and positive experience. As a business owner, it is essential to keep on top of industry trends in order to be a cut above the competition. From products to technology, we hope these four trend tips will help you be successful in the upcoming year. To learn more about how we can help you get your business information and services online, speak with our team at SinglePlatform.

2018 Small Business Tips for Success

2017 is coming to a close and businesses are gearing up for what is to come in the new year. A new year means a clean slate and a chance for new opportunities. As a small business, you’re probably reflecting on the successes of the past year and thinking about what you’d like to change as you move forward. We highlight four ways you can make 2018 your best year yet.

1. Evaluate your brand:

What do you want consumers to say about you (to themselves or to their friends) after their next visit to your business? Your brand defines how consumers perceive you, so you want to make sure it is still relevant to your business goals in the new year. Are your strategies still the same as they were in 2017? Do you still want to convey the same message about what your business is and what you offer to customers? The term “brand” doesn’t only include your logo design and color scheme, but how you tell your business’ unique story. With the increasingly influential presence of technology, it is key to make sure your brand is consistent across all channels and mediums. And first impressions matter! With a new year just beginning, you’re sure to want to attract even more customers than the year before. First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.  If you start the new year with a consistent brand message and feel, your business will be more likely to gain trust from consumers.

2. See the significance in being social:

In today’s world, where millennials and Generation Z have the most purchasing power, you simply need to keep up with their fast-paced, tech driven demands. Do you have a strong social media presence? Are you interacting with your client base online and on different social platforms? 62% of millennials saying that if a brand engages with them on social networks, they are more likely to become a loyal customer. A consumer may reach out to you via direct message on Twitter to ask a question about a daily menu special, and you’ll want to be able to respond in a timely and helpful manner. You may even want to post a survey to Facebook to find out what new services clients want to see at your salon. Knowing that their opinion matters will show consumers that your business goes the extra mile.  Don’t miss out on an opportunity to gain loyalty from this generation. After all, they’ll be spending an estimated $3.39 trillion by 2018. Putting in the extra effort to build your brand presence online and on social channels can significantly help your business not only be recognized, but be trusted for years to come.

3. Stay on top of trends:

Consumers are fueled by trends and are often looking for the latest and greatest products and services. Being knowledgeable about what currently attracts crowds can come in handy for brand acknowledgement. As a restaurant owner, do you have a new recipe that has the potential to receive recognition from bloggers? It’s no secret that food videos are viral on social media and inspire people to visit restaurants just to try that buzzworthy dish. I’ll admit, I’ve driven far out of my way just to visit a pizza place I discovered on Instagram. As a salon, are you prepared to keep up with the latest in nail trends? 2017 gave way to geometric patterns and metallic polish, but 2018 spring trends predict a more natural and pastel approach. Having what your clients are looking before they walk through your door is sure to impress.

4. Keep it current:

A new calendar year is the perfect time to reevaluate your products or services. Have you thought about making changes to your menu? Are you running any holiday specials that you didn’t last year? You want to make sure that you’re clearly communicating your current offerings both in-house and online. If a returning customer comes in for their favorite burger that you removed from your menu, but is still showing as available online, they’ll probably be extremely disappointed. Utilize the power of technology to make your job as an owner easier and the customer experience better. With 3.74 billion internet users in the world, your online presence matters. You want to be easily searchable and accurate. Start the new year off right by having the correct business listings and information available to consumers. Keeping up with consumer demands and the trends of the times is key when entering into a new calendar year.

With 2018 quickly approaching, it is the perfect time to evaluate your business and prepare for a successful year ahead. Utilize these tips to make sure you have a competitive edge moving forward. To get more content like this, subscribe to our blog!