Getting people to check-in at your business on Foursquare, Facebook, and other location apps is a great way to get free exposure on social channels. But although local check-ins require very little effort, some customers require additional motivation to pull out their smartphones.
Here are 4 easy ways to encourage mobile check-ins:
1. Post Reminders
Sometimes, a simple reminder is all that’s required. Strategically place signs around your establishment with check-in information; you can even use QR codes to take visitors right to a specific check-in screen.
2. Plan a Unique Giveaway
If a simple reminder isn’t enough to spur customers to action, a unique incentive often can be. Reward check-ins with a free item, upgraded service, or other perk to get your visitors excited about sharing on social.
3. Offer Special Discounts
A one-time giveaway can encourage initial check-ins, but ongoing benefits will keep your visitors engaged long-term. A more structured loyalty program for customers who check in on a regular basis can also help boost your social buzz.
4. Use Check-ins for Charity
Not all incentives need to be in service of personal gain. Partnering with a charity can have a positive impact on your company’s reputation and also help spread the word about your business. You can donate a fixed amount per check-in, or offer your products or services to a charity for free. Customers will feel good about helping you serve the community—and you’ll feel good about the extra social media exposure.
The Bottom Line
Check-ins are an easy way to increase brand awareness and foster loyalty from your customers. With a few simple motivators, your customers will go from lukewarm to fired-up about checking in at your business.