The Overwhelming Number of Places Where People Can Find Your Menu

Google, Bing, Yahoo!, Facebook, Yelp, Foursquare, OpenTable, YP, TripAdvisor… Hungry consumers are searching these websites for where to eat their next meal.

Is your restaurant’s menu there, along with all the dishes you offer, photos, prices and catering options?

People use those apps, review sites, and search engines to look for where to get their next meal (“best grilled cheese near me”), where to meet friends after work (“happy hour specials”), and catering options for office and holiday parties. When a customer is deciding where to dine, your menu is the most important information they need.

To help your business show up on top of menu and food searches online, you need to give consumers the information they’re looking for in the moment that matters: when they’re making a decision about where to eat next. That means having up-to-date menus on ALL the sites that people use to choose where to dine.

If you want to attract new customers and ensure they find the information they need, the first step is to get control of your menu on all of the sites listed above, known as “publishers.”

The problem is that these “publishers” are just the top of the pile. To verify business information, popular sites like Google also check other discovery websites, review sites and networks to see if their information matches all the information available about your business.

Because most business owners aren’t like you, trying to get control of their menu online, sites like Google have to pull information from other places, like review sites, outdated information from aggregators, and even customer suggestions.

There are hundreds of sites, apps, maps and networks online that host information about your business. It would take a Herculean effort and hundreds and hundreds of hours each year to claim and update every single one of them. That’s time that you could better use to actually run your business, organize payroll, manage employees, source better pricing from your vendors, or fix the sink that just started leaking…

The right software can help you get control of your menu online and publish it all over the internet. The right software makes it easy to update your information everywhere, whether you need to run a special holiday promotion, promote a new menu item, or change your entire menu.

SinglePlatform has a network of more than 100 publishers to whom we can send your updated, accurate menu every time you make a change. We’ll even do the work for you. All you have to do is send us a quick email with the changes and our customer service team will update all of your online menus, everywhere they live online.

Do you want to ensure customers get the information they need about your menu when they are searching for a restaurant online?

Do you want to save hundreds of hours and focus on running your business?

Do you want more hungry consumers to find your restaurant today?

Get Started Today

[News] Small Businesses Find Profit in Customer Loyalty

Here’s a highlight of some of the top local-business-related news of the week:

Small Businesses Find Profit in Customer Loyalty

News Source: MediaPost

A joint study released by BIA/Kelsey and Manta this week found that small business owners are finally starting to invest in customer retention and brand loyalty.

61% of participants reported that more than half of their annual revenue comes from repeat customers, and noted that repeat customers spend 67% more than new customers.

86% of surveyed entrepreneurs spend the majority of their annual marketing budget to retain customers rather than acquire new customers, and 80% spend most of their time and effort fostering repeat business.

While small businesses are focusing their marketing efforts on retention rather than acquisition, they’re still lagging behind on the loyalty program front. Only 34% of respondents have a program in place, and most of these programs are offline, making it difficult to gauge success.

Key Takeaway: Acquiring new customers is both costly and challenging, so it makes sense that business owners are investing in strengthening existing customer relationships. However, without making good use of technology to track retention efforts, small businesses are missing out on valuable data that could help them assess which efforts are working and which aren’t. Protip: Constant Contact provides a great suite of tools that will help you keep customers engaged and allow you to track your efforts.

[Social Media News] Google+ Brand Posts See Twice as Much Engagement as Twitter Posts

News Source: Mashable

Everyone in the marketing community loves to hate on Google+, but a new survey from Forrester Research provides reason to take the social network more seriously. According to the 60,000-participant survey, 22% visited Google+ within the last 30 days—equivalent to the number of visitors on Twitter.

Furthermore, the study investigated more than 3 million user interactions with over 2,500 posts by brands and found that Google+ post engagement is much higher than engagement on Twitter, and almost as high as post engagement on Facebook.

Key Takeaway: To borrow words from Forrester researcher Nate Elliott: “If you’re not actively marketing on Google Plus, it’s time to start.”

[Social Media News] LinkedIn Retiring Products and Services Tab on Company Pages

News Source: Business 2 Community

LinkedIn announced this week that they’re retiring the Products and Services tab on company pages as of April 14th. To date, this tab has been the place where businesses have been able to showcase their goods to potential employees and customers.

Two relatively new features have made the old Products and Services tab obsolete:

  1. The introduction of Company Updates
  2. The launch of Showcase Pages

Both features require an active involvement from the business in lieu of a static description.

Key Takeaway: Think of this change as an opportunity to illustrate your business’s products and services dynamically. Instead of a boring text blurb, you’re now able to share links, photos, and promotions with your LinkedIn followers. You’ll be more likely to engage your followers and better equipped to showcase your unique offerings.

Other news catch your eye this week? Leave a comment and let us know! 

Google Adds Menus to Search Results

If you’ve searched for a restaurant menu on Google in the past week or so, you may have noticed something different. As of last Friday, menus are now being displayed directly in search results pages, rather than requiring searchers to click through to a restaurant’s website or third party review site such as Yelp. So far, the feature has only been deployed in the U.S.
Restaurants with more robust menus feature tabs with different sections that you can click through to see drinks, wine lists, appetizers, main courses, desserts, and more.

Menu Content in Google Search Result

You can also click on the “More about” link at the bottom of the menu; this opens a new page of search results that includes the business’s Google Local information in the right frame.

More About Menu Link on Google

Where is this menu data coming from? Google partners with a few third party menu providers, including SinglePlatform, who aggregate and distribute menu information for thousands of businesses across the U.S.

While Google is just pulling in basic menu item information right now, there’s great potential to do more with these menus by enhancing them with rich content such as photos, specials, announcements, and coupons.

For restaurants and other businesses with menus to share, this new feature provides a great way to engage online consumers who are searching specifically for their menu. However, the feature isn’t very useful for users who don’t have a specific restaurant in mind—a more general search string such as “Italian restaurant menu Brooklyn” yields no menu results from Google. Review sites and apps that specialize in restaurant listings still have an important role to play in helping consumers discover new local businesses.

If you don’t see a menu for your business in Google’s results, or see a menu that’s out of date, never fear: SinglePlatform can create a menu for you or update your existing one! Find out how on our website

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