[Guide] A 5-Point Checklist for Online Marketing Success

Whether the busy season is just around the corner, or you’re right in the middle of your busiest time of year — having a plan to make the most of your online marketing programs is the clearest path to success.
You may be thinking, “I don’t have time to get all this stuff done; I certainly don’t have the time to come up with a marketing plan.”

That’s why we’ve put together this checklist.

Online marketing success boils down to answering five important questions:

  • How will new customers find your business online?
  • How will you stay top-of-mind and build relationships with new and existing customers?
  • How will you get customers to come back and do business with you again and again?
  • How will you encourage them to tell their friends/connections about your business so you reach new customers?
  • How will you evaluate your success and make smarter choices?

Once you answer one of these questions, you’ll quickly find that answering the others becomes simpler over time.

Whether you’re brand new to the concept of online marketing, or an experienced marketer looking for ways to do more business — this easy-to-follow checklist can help.

Get your copy of the 5-Point Checklist for Online Marketing Success today!

If you have any questions about the information in the guide, or need help with any of your online marketing challenges, let us know! Post your questions in the comments below. 

How a Niche Service Business Helps People Find Them

Michael Himelfarb, founder of Global Prevention Services, a mold-removal company with locations across the US, knows that his company is unlike most service businesses.
“Finding someone when you have a water emergency or a mold problem isn’t like finding a place to buy tires. You can’t just look in any newspaper or call up the same guy you’ve been going to for 40 years,” says Michael. “Looking for a person that’s reliable and knows what they’re doing can be a hassle.”

For Michael, marketing his niche company effectively means making it easy for people to find Global Prevention Services when they really need them.

“We’ve tried TV, we’ve tried radio, but traditional advertising really never made sense for us,” Michael explains. “People need to find us in a moment’s notice. That’s why we think the internet offers the biggest opportunity.”

Over the last few years, Global Prevention Services has worked to build an online presence any way that they can.

Doing so has presented new challenges.

“Keeping up with all of the different listings sites and platforms hasn’t been easy,” says Michael. “The information that’s out there really hangs around. So if our information changes, the stuff people are finding on a lot of these pages might not be accurate.”

Michael decided to look for a better way to tackle this ongoing problem since being found by potential customers is crucial for the success of his company.

“I wanted to find a company that could start to help us consolidate various vendor relationships into one, and would understand our business and take the time to do things right,” says Michael. “I also wanted help getting our business on to the sites we needed to be on, and really help clean things up.”

In 2013, Michael found SinglePlatform from Constant Contact.

“The concept of having a single source that can take you to the breadth of the internet, is certainly a great idea,” says Michael. “I also liked the relationship with Constant Contact, because we had used Constant Contact for marketing in the past.”

Within SinglePlatform, Michael was able to upload his company’s information and automatically create a mobile-optimized page that includes a listing of their services, information about their safe and effective solutions, and background about why other customers have chosen Global Prevention Services in the past.

With the company’s information now available on SinglePlatform, Michael could then have his information shared across the SinglePlatform publisher network — including Yelp, YellowPages, and Foursquare.

He also added the listing to the Global Prevention Services Facebook Page, so that people searching for help on social media could easily find his business’s information.

For Michael, the benefit of delivering a better way for potential customers to access this information has been clear.

“Our story is long, and it takes quite a bit of time to really tell why we are different and why we should be considered,” says Michael. “By having our list of services out there and knowing that we can update them when we need to, we’re able to tell our story and give people the information they need.”

What’s next?

Michael says that he is excited to do more with SinglePlatform in the future, and would recommend the tool to other businesses faced with similar challenges.

“I would recommend SinglePlatform to anyone in our situation who is also trying to get everything together,” says Michael. “SinglePlatform is a 10 on a scale of 1 to 10. It is an affordable way to attempt to keep these directories in line.”

If you want a partner in managing your online business listings, SinglePlatform is here to help! Visit our site to learn more about our services.

How a Busy Marketer Stays on Top of Her Online Listings

Managing the online presence for a gourmet restaurant, a boutique bakery, and a premier wedding and event venue is a task that most people wouldn’t consider taking on.
But that’s the task Deena takes on every single day as marketing manager for a New Jersey-based hospitality company.

“As marketing manager, I’m responsible for maintaining the web presence for our company and its properties across a multitude of media outlets,” says Deena. “That includes keeping our website up-to-date, but also means interacting with our customers and making sure we are in all the places we need to be.”

According to Deena, the biggest challenge in taking on this impressive task is deciding how to manage her most valuable resource — time.

“Today, there are just so many places we need to be. Weaving through all these different platforms can be a huge time commitment,” says Deena. “As a company, we want to get the most from the work that we’re doing, but also don’t want to miss out on an opportunity to get our name out there.”

Deena was referred to SinglePlatform, a local business listing platform. She signed on hoping it would help put some time back into her busy schedule.

“I felt like we were doing a good job keeping up, but when we found out that there was a tool that looked easy-to-use and would let us update everything in one place, we decided to give it a shot,” says Deena.

Multiple properties, one platform

Working with a SinglePlatform success manager, Deena uploaded business details for the company’s restaurant, bakery and event venue—into SinglePlatform.

In addition to business information like name, hours, and location, Deena was able to upload menus for the restaurant and bakery, and a list of services offered at the event venue.

With SinglePlatform, Deena could publish this informaton across the SinglePlatform publisher network, including review sites, search engines, and mobile apps like Yelp, TripAdvisor, Google, and Urbanspoon.

“Being able to log in, update our menus, and see where our information is being distributed has been a huge time-saver,” says Deena. “I don’t have to go to each of these sites and update our information. I can do it once, and know that our menus are staying up-to-date.”

A tale of three venues

In addition to saving time and helping her take control of the information people are seeing when they view the properties online, Deena says that SinglePlatform offers a number of benefits for each venue.

For the restaurant and bakery, being able to have their menus accessible on mobile apps like Foursquare and Urbanspoon has given both locations an unexpected advantage.

“When people are on-the-go and they are looking for a place to eat in their area, they’re pulling out their phones and want to be able to look at menus on a mobile device,” says Deena. “For our restaurant and bakery, it’s so important that they’re able to find our menus and see what we have to offer because it can really make the difference when people are deciding where to eat.”

For the event venue, which hosts more than 100 wedding per year, Deena says that the tool has made it easier to promote everything that the premier wedding venue has to offer.

“For newly engaged couples, finding a venue for their wedding is one of the most important decisions they need to make,” says Deena. “We know that they will be searching online, wanting to see what each venue has to offer and will make their decision based on that.”

Continuing to grow with SinglePlatform

More than two decades after opening its first location back in 1992, Deena’s hospitality company continues to deliver outstanding experiences to every guest who eats in their restaurant, visits their bakery, or attends an event at their venue.

With this commitment to excellence and the right tools to help them get their name in front of their audience online, the company will continue to bring new customers through their doors for decades to come.

Want to learn more about how SinglePlatform can help your small business connect with consumers online? Check out our website.

How a New Jersey Salon Found a Better Marketing Solution

With so many places for consumers to find information online, small businesses have never had more opportunities to be discovered by their next great customer.
This has opened some important new doors for business owners like Gary Talvacchio, owner of D’Nicole Salon & Spa.

“In our industry, the marketing end is extremely important,” explains Gary, who opened his New Jersey salon in 2006. “In the past, we were making costly investments in print advertising and really weren’t seeing the return we were looking for. With the way things are today, we can get our name out there in a much more effective way.”

But in addition to the incredible opportunity for growth that comes with having your business information available on review sites like Yelp or being found on search engines like Google or Bing, there are also challenges that come along with it.

“The time commitment has really been the biggest hurdle for us,” says Gary. “As a business owner, I don’t have the time to log into all these different platforms trying to update our information in all these different places.”

Finding a Platform That Works

In August, Gary discovered SinglePlatform from Constant Contact.

“What I really liked about it was that I could go to one place and do all of my updates,” Gary explains. “Rather than having to log into one place to update my website and another place to keep all of our different listings up-to-date, we could do it all from one location.”

Gary worked with a success manager from SinglePlatform to identify the top places that his target audience might already be finding information about his business online. He was then able to upload his entire list of services into SinglePlatform and have that information distributed across the SinglePlatform publisher network of search engines, review sites, and mobile apps.

He was also able to add his list of services to his own website as well.

“For us, it’s a better way to get our name out there,” says Gary. “When we make a change or update our services, that information is updated in many different places. It lets us stay consistent.”

One Platform, Multiple Benefits

In addition to helping D’Nicole Salon & Spa provide consistent business information on their own website and across publishers like Yelp, YellowPages, Google, and Foursquare, Gary says that SinglePlatform has allowed him to expand his marketing efforts in ways he never expected.

“We’ve really been able to open up our activity on social media as well. We have our menu of services right on our page and can also post announcements which saves us a ton of time,” explains Gary. “People aren’t just coming to our salon because they saw a big ad in the paper, they’re coming because someone told them about us. When we have people commenting and sharing our stuff on Facebook, we’re able to introduce our business to even more customers.”

For those customers who are searching for D’Nicole Salon & Spa on their mobile, Gary says that SinglePlatform has provided a much-needed solution for his business.

“When people land on our website on mobile, they’re directed to a page that displays our information in a way that’s easy for people to view it,” Gary explains. “If they have any questions or want to book an appointment, they can just click a button and the phone dials, which is important for our business.”

A Marketing Solution That Works

As D’Nicole Salon & Spa enters its sixth year in business, Gary says that he is optimistic about what lies ahead in 2014.

“Whether people are looking on search engines, or Facebook, or on their phones, we’re able to get our name out there using SinglePlatform,” Gary explains.

Interested in trying SinglePlatform from Constant Contact for your small business? Visit SinglePlatform.com to learn more.