Winning the Restaurant Game this Super Bowl Sunday

Super Bowl Sunday is an unofficial but extremely popular American holiday. Aside from the football game itself, and the commercials of course, food and drinks are big players for game day. More than 110 million Americans will be watching the game on television, either at home or at an establishment that’s showing the event. As a restaurant owner, you should be prepared to satisfy hungry fans, because while only 15 million people in the USA watch the game at a bar or restaurant, all 110 million will be hungry! What is your strategy for feeding them?!

Here are three ways you can impress Super Bowl viewers no matter which team they’re rooting for.

1. A Specialized Super Bowl Menu

Did You Know…

After Thanksgiving, Super Bowl Sunday is the second biggest day for food consumption ALL YEAR LONG! This is an automatic touchdown for your restaurant.

Over 1 billion wings will be eaten, 8 million pounds of guacamole will be consumed, and over 50 million cases of beer will be drank.

If you have an appetizing Super Bowl themed menu and great deals, then you’re sure to attract customers. What’s at the top of the popularity list? According to the Chicago Tribune, chicken wings, buffalo chicken dip, chips and dip, and pizza take the top spots. Football fanatics want easy-to-eat, filling foods that invoke a sense of fun. Are you creating a special Super Bowl Sunday menu for the occasion? Consider adding these items to the list. You can even add your own personal twist to the menu in order to stand out from the crowd. If you’re in Philadelphia, a cheese steak inspired pizza may be a top hit. For New England fans, incorporating lobster into your mac & cheese or offering a fresh crab dip could be a catch. Make sure your special menu can be discovered online by super fans everywhere.

2. Can’t-Resist Promotions

It’s no secret that people love a good deal & Super Bowl Sunday is no exception! Are you running a promotion? Consider specially priced beer pitchers, two for one deals, and discounts on bulk finger foods like wings and mozzarella sticks. People tend to watch the game in groups, so be sure to offer deals that will be kind to everyone’s pockets. You can even make things interesting and offer a different special for every quarter. In the first quarter you can promote half priced wings, while the final stretch can be all about discounted domestic beers hailing from the competing teams’ geographic area. Another fun way to deliver a deal is a beat the clock strategy, where pricing on food increases with every quarter or half. Allowing your guests to play along can make the experience more exciting and interesting.

3. Devotion to Delivery

Although you want to attract people to your bar or restaurant location for the game, you should also consider the revenue you can generate by offering delivery. Some people prefer to watch the game from the comfort of their own homes, whether they’re enjoying it with family or hosting a party. Still, there’s sure to be food involved! During the Super Bowl people are looking for easy solutions to feeding a household of hungry sports lovers.  Offering special serving size options for delivery to feed large groups is a sure way to increase your average purchase price!  Delivery is a method made easy today with online ordering apps like ChowNow and GrubHub available with a few clicks on a keyboard. Do you have a strategy in place to provide reliable delivery to customers who want to stay home but enjoy your food, too? Delivery is a great way to maximize your business potential on game day, just be sure you have the capacity to handle the additional orders.

Super Bowl Sunday is right around the corner, and as the second most popular day for food consumption in America, your restaurant should be prepared to delight dozens of famished fans. Utilize these tips to win your customers over and have a successful Sunday. For help with getting your game day menu everywhere that matters online, contact SinglePlatform today.

2018 Top 5 Restaurant Industry Trends

It’s the first few days of a new year and many industry influencers have already made their predictions for restaurant trends in 2018. Multiple Restaurant Week events are taking off across the country this month, & we are interested in seeing what menu offerings will be available to diners everywhere. We’ve observed trend forecasts from a variety of sources to come up with our Top 5 Trend List of 2018.

See our picks below & weigh in on what you think will be the biggest hits this year.

1. Ethnic-inspired ingredients: With the rise of culinary intricacy and a passion for travel, palates are adapting to different flavors from around the world. Gone are the days of satisfaction from a plain hamburger with lettuce and tomato. Foodies are looking for a more exciting offering that use ingredients inspired by unique places across the globe. Restaurant.org predicts that ethnic cuisine will be prominent in everything from kid’s menus to spices and condiments. We agree that diverse culture will have a large influence of what are on menus this year.

2. Good food that’s good for you: It’s no secret that Americans have been on a bit of a health kick in the past few years. We’ve seen a rise in veganism (with over 1.5 million Americans over the age of 17 identifying as vegan), ethical eating habits, and a focus on organic ingredients. This year, we believe we’ll see this trend go a step further with adding prebiotics and probiotics to food options and using food as medicine. Offering meals that taste great and are good for your gut is sure to attract health conscious diners everywhere.

3. Hyper-locally sourced foods: Consumers want the food that you’re serving them to come from your backyard—literally. Locally sourced ingredients can be a big hit for your restaurant’s approach in 2018 because they scream freshness and evoke a sense of trust (they’ll find peace in knowing exactly where their dinner is coming from). Have you considered the ingredients that you’re using and how you can potentially grow them yourself? Offering a menu of items sourced from your own garden may attract even more customers to your door. Olmsted of Brooklyn planted their own garden behind their dining facility in Prospect Heights, proving that NYC isn’t just a concrete jungle, but a fresh food sanctuary.

4. Waste not, want not: Sustainability is key in today’s eco-conscious society. Sadly, about 1/3 of all food intended for consumption ends up being wasted or lost. It’s predicted by Whole Foods that cooks everywhere will be cutting back on their food waste and instead recycling it for creative use. Utilizing every part of meat and vegetables will help to mitigate this issue in order to help save the environment and get the most out of ingredients. Some restaurants that are right in our neighborhood have even started utilizing this philosophy on their menus. Take Graffiti Earth, for example, a restaurant that practices sustainability by using the “ugly” fruits and vegetables and scraps. Some companies are even taking the concept of eliminating waste as an opportunity to give back to the community or repurpose food for other uses. With the environment in mind, we predict that we’ll see more restaurants becoming earth-conscious in the coming year.

5. Camaraderie from communal dining: “Table for two” may become an underused phrase in 2018. More and more restaurants are moving toward a communal style of dining, with long table layouts that foster mingling and interaction between patrons who may not have known each other when they walked in. This style can also maximize square footage in your restaurant and  the number of meals you can serve. We hope this open concept experience will nurture more conversation around the dining experience in a world where social media tends to become the default for human interaction.

The year is just beginning, which means there’s plenty of opportunity for the predicted industry trends to take off at full speed. Here at SinglePlatform, we’re interested to see how the year will unfold in the restaurant industry.

Do you agree with our Top 5 Trend predictions for 2018? Is your restaurant business prepared to take on a whole new year?  Learn more about how we can help your business Stand Out Everywhere That Matters.

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