Salons and spas are sanctuaries for relaxation, pampering, and becoming a better version of oneself. Your facility is more than just a place to get a massage or try out a new hairstyle – it’s a place where people go to escape from the outside world and treat themselves to a luxury as an escape from their daily routine. Staying on top of trends in your industry is important in order to stay competitive and provide your clientele with the services they want. We highlight four trends that we think will be a major hit in 2018.
1. Full body treatments
There has always been a focus on the face, with good reason. It’s important to keep pores clean and skin healthy when it comes to your most recognizable feature. But, this year we’ll see a shift in trend to focusing not only on the face, but the entire body. Exfoliation, anti-aging, and general routine care can extend to the rest of the body in order to make sure your largest organ is taken care of. Think things like exfoliating massages, anti-aging treatments, and full body SPF skincare. Educating your clients on the importance of full-body skincare allows you to maximize your profit potential by offering additional services.
2. Gender neutral products
As a social concept of equality, we’ve come a long way in blurring the lines between genders. This notion has influenced many different realms of life and is beginning to become prominent in the beauty world. Brands recognize that there doesn’t always need to be a differentiator between male and female products, with traditional marketing of these items being centered on whether men or women should use it. Gender neutral brands are emerging and providing skincare, haircare, and other general hygiene products for use by all. Take Panacea for example, a brand new gender neutral company that provides skincare solutions for both men and women. Consider using some of these emerging products in your salon or spa.
3. Online and mobile capabilities
In today’s world, individuals rarely make phone calls to book appointments. Technology influences every industry, and salons and spas are no exception. People are searching online to find local hair salons, massage parlors, and nail salons. They’re reading customer reviews, looking at pictures of your location and your clientele, and hoping to find pricing before they book appointments. It’s never been more important to have your business’ information and offerings accurately online. Competition is out there and you don’t want to lose new or returning clients to another spa down the street. You also want to be completely transparent about what services you offer before appointments are booked. Do you offer online booking capabilities? Do you monitor your online reviews? Do you have a social presence? As a business owner, these are all things you should be thinking about as you enter a new year.
4. Stylists on social media
Gone are the days where people discover the new hairstyle they want by flipping through a magazine on your salon’s coffee table. Customers are looking at your Instagram and Facebook pages before they even step in your door. People have the tools they need to be more informed than ever before, and they’re not afraid to use them. I recently moved to Brooklyn and needed to find a new hair stylist. I was in desperate need of a haircut, but didn’t know where to go. I have curly hair, so I wanted someone who specialized in that. I also wanted a salon within walking distance from my apartment. Once I had a few options narrowed down (from searching online, of course) I checked out the social media pages of all the potential salons. The one that stood out to me had tons of posts of curly hair before and after. Each photo was labeled with each stylist’s name, so I was able to easily identify who specialized in curly hair for women. In a matter of minutes, I was able to go online, see all offered services on their website, and book an appointment with the stylist of my choice. This is the kind of seamless experience people are looking for, and if you don’t offer it, they may just end up booking an appointment with the salon next door. Having a strong social media presence that highlights your staff’s talent is crucial for your business and rather easy to achieve.
Being a salon or spa owner is a unique opportunity to give your client’s a memorable and positive experience. As a business owner, it is essential to keep on top of industry trends in order to be a cut above the competition. From products to technology, we hope these four trend tips will help you be successful in the upcoming year. To learn more about how we can help you get your business information and services online, speak with our team at SinglePlatform.