Top Trends for Salons & Spas 2018

Salons and spas are sanctuaries for relaxation, pampering, and becoming a better version of oneself. Your facility is more than just a place to get a massage or try out a new hairstyle – it’s a place where people go to escape from the outside world and treat themselves to a luxury as an escape from their daily routine. Staying on top of trends in your industry is important in order to stay competitive and provide your clientele with the services they want. We highlight four trends that we think will be a major hit in 2018.

1.       Full body treatments

There has always been a focus on the face, with good reason. It’s important to keep pores clean and skin healthy when it comes to your most recognizable feature. But, this year we’ll see a shift in trend to focusing not only on the face, but the entire body. Exfoliation, anti-aging, and general routine care can extend to the rest of the body in order to make sure your largest organ is taken care of. Think things like exfoliating massages, anti-aging treatments, and full body SPF skincare. Educating your clients on the importance of full-body skincare allows you to maximize your profit potential by offering additional services.

2.      Gender neutral products

As a social concept of equality, we’ve come a long way in blurring the lines between genders. This notion has influenced many different realms of life and is beginning to become prominent in the beauty world. Brands recognize that there doesn’t always need to be a differentiator between male and female products, with traditional marketing of these items being centered on whether men or women should use it. Gender neutral brands are emerging and providing skincare, haircare, and other general hygiene products for use by all. Take Panacea for example, a brand new gender neutral company that provides skincare solutions for both men and women. Consider using some of these emerging products in your salon or spa.

3.      Online and mobile capabilities

In today’s world, individuals rarely make phone calls to book appointments. Technology influences every industry, and salons and spas are no exception. People are searching online to find local hair salons, massage parlors, and nail salons. They’re reading customer reviews, looking at pictures of your location and your clientele, and hoping to find pricing before they book appointments. It’s never been more important to have your business’ information and offerings accurately online. Competition is out there and you don’t want to lose new or returning clients to another spa down the street. You also want to be completely transparent about what services you offer before appointments are booked. Do you offer online booking capabilities? Do you monitor your online reviews? Do you have a social presence? As a business owner, these are all things you should be thinking about as you enter a new year.

4.     Stylists on social media

Gone are the days where people discover the new hairstyle they want by flipping through a magazine on your salon’s coffee table. Customers are looking at your Instagram and Facebook pages before they even step in your door. People have the tools they need to be more informed than ever before, and they’re not afraid to use them. I recently moved to Brooklyn and needed to find a new hair stylist. I was in desperate need of a haircut, but didn’t know where to go. I have curly hair, so I wanted someone who specialized in that. I also wanted a salon within walking distance from my apartment. Once I had a few options narrowed down (from searching online, of course) I checked out the social media pages of all the potential salons. The one that stood out to me had tons of posts of curly hair before and after. Each photo was labeled with each stylist’s name, so I was able to easily identify who specialized in curly hair for women. In a matter of minutes, I was able to go online, see all offered services on their website, and book an appointment with the stylist of my choice. This is the kind of seamless experience people are looking for, and if you don’t offer it, they may just end up booking an appointment with the salon next door. Having a strong social media presence that highlights your staff’s talent is crucial for your business and rather easy to achieve.

Being a salon or spa owner is a unique opportunity to give your client’s a memorable and positive experience. As a business owner, it is essential to keep on top of industry trends in order to be a cut above the competition. From products to technology, we hope these four trend tips will help you be successful in the upcoming year. To learn more about how we can help you get your business information and services online, speak with our team at SinglePlatform.

Small Business Ideas for Valentine’s Day

Valentine’s Day is right around the corner. For some, it may be an exciting time of year, and for others, it may be daunting. If you’re part of the latter population, you are probably stressing out over what to buy your significant other or where to make dinner reservations. If you’re a small business owner, the holiday can mean something entirely different than candy grams and hearts – it’s a day that can be maximized for profit and foot traffic – if you plan accordingly.

In 2017, consumers were projected to spend $18 BILLION DOLLARS on Valentine’s Day. This shows that the holiday is a dream for businesses, so you want to think strategically in order to get a piece of the pie. Did you know…

In this blog, we give small businesses four ideas to help you feel the love from your customers this Valentine’s Day.

1.       Run a promotion: Everyone loves a good deal, especially when they’re trying to plan an impressive date. Have you considered running a holiday-specific promotion? Salons and spas can offer special packages just for couples with the goal of doubling foot traffic. Restaurants can offer prix-fixe menus for Valentine’s Day with special meals just for the holiday. You can even entice guests by offering a percentage off of their next meal for dining with you on Valentine’s Day (and this means they’ll probably come back again, which is great for customer loyalty). Throwing in a champagne toast or complimentary chocolates for each table can show you want to go the extra mile to give customers an impressive experience.

2.       Create a contest: Incentives can drive awareness to your brand and inspire people to interact with you socially. Valentine’s Day is all about relationships, so consider coming up with a contest that incorporates social media. Motivate couples to share their “how we met” stories for a chance to win a free dinner or salon service. If you’re a pet service, you can ask owners to share their favorite memory with their pet for a chance to win. Ask people to use your hashtag, tag your company on social media, and share their story. Then, choose one lucky winner to enjoy the prize. Running a contest gives the potential to create buzz and engagement around your brand and can inspire more people to follow you.

3.       Offer a unique event: In the era of Instagram and live-streaming, dinner and a movie may not be the most impressive date plan. Couples, millennials in particular, are always looking for the most unique way to spend a night out and share their experience on social media. As a restaurant owner, consider hosting a cooking class or series of them around Valentine’s Day. You can even host a paint and sip or floral arrangement class at your location. Giving an opportunity for couples to work together and take home a souvenir may help you stand out from the crowd. As a salon, you can host a “couples makeover” event where they can spend the day getting a whole new look. You can even consider hosting a meet and greet for singles (who says Valentine’s Day had to be all about couples anyway?) Thinking outside of the box to create an exceptional event can go a long way in attracting crowds.

4.       Make it memorable: What is the last thing your guests will remember at the end of their evening with you? For many, Valentine’s Day evokes a sense of nostalgia. For others, the holiday is all about hope and looking forward to the future. Everyone has a memory of the holiday as a kid or is looking to create new ones. Play off of the nostalgia by incorporating some fun. Treats for your guests to take with them can be a great touch, or even setting up a photo booth for couples can add an extra element of fun to the night. Consider creating a special playlist to serve as a backdrop to conversation or set up a complimentary chocolate tasting for guests. Valentine’s Day only comes around once a year, so it’s a great opportunity to add another level of creativity to your marketing strategy.

Valentine’s Day is quickly approaching, and with so much money being spent on the holiday every year, you want to make sure to maximize your potential to make a profit. Unique and creative ideas, special promotions, and the extra attention to detail can help you bring couples (and singles alike) to your location for an unforgettable night out. Hoping to get your business discovered online ahead of the holiday? Contact SinglePlatform to find out more about how we can help you stand out everywhere that matters.