Americans blow more money dining out in the summertime than the rest of the year, a new survey from MarketWatch finds.
87% of Americans spend more money on dining out in the summertime than any other time of the year. This includes both local dining and eating out while traveling on seasonal vacations.
According to statistics released by Capital One, dining at a restaurant is a top priority for spending in the US. In fact, 65% of people’s budget, up to 77% for millennials, is going towards dining experiences.
Consumers look at menus online before choosing a restaurant.
Knowing the importance of menu information to your customer’s journey, we examined 1.2 million menu views from more than 950,000 unique locations across all of 2017 and 2018. From that study, we discovered that June into July represents the last increase in menu views until October.
People are dining out in the summer and they are looking at menus on sites like Google, Yelp and Facebook before they ever even get to your website. If you are not in control of and updating your online menus in all the places people are searching for where to eat in the summer, you are losing customers to your competition.
Update your restaurant’s menu online now, before the summer begins and every time you add or subtract an item on it ensures that customers will be able to find your restaurant when they are making plans to spend money at restaurants over the summer.
Here is more info on U.S. Summer dining trends that can help you plan to attract more customers into your restaurant during the warmest months of the year.